Dubai, United Arab Emirates, 20 April, 2016 – Damas, the leading jewellery and watch retailer in the Middle East, has launched an exclusive promotion and collection in commemoration of the Indian festival Akshaya Tritiya. The promotion, which starts today, will run until May 10th at select Damas stores across the GCC.

‘Akshaya’ translates as ‘the never diminishing’ in Sanskrit, and the day is believed to bring good luck and success to all who celebrate. Drawing inspiration from the festival, the new collection features stunning jewellery in gold, pearl and diamonds.

At all participating stores, customers will receive a pearl gift set with the purchase of any gold jewellery valued at AED 3,500 or more. Customers who purchase diamond jewellery worth AED 2,000 or more will also receive a pearl gift set in addition to a 1 gram 22k gold coin on every AED 5,000.

During this period, customers can also avail a buy one, get one at half price in the same transaction with the purchase of diamond jewellery. Other offers include zero deduction on gold exchange, zero making charges on 22k gold coins (2 grams, 4 grams, 8 grams) as well as up to zero making charges on select gold jewellery.